Youngdo Velvet, Nanum Project Amazing Velvet
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Leading the practice of sustainable growth strategies and eco-friendly management

Ecobobos encourages fashion consumers to use good fashion products​

▲ ​Good company Youngdo Velvet (CEO Yoo Byung-seon) is operating “Amazing Velvet”, a sharing project that creates the future of sustainable fashion design and encourages good fashion to consumers. ©TIN News​

Established in 1960, Youngdo Velvet, which became a world-class company by intensively fostering only one item of velvet for half a century, is taking the lead in practicing eco-friendly management, which is a part of sustainable growth spreading globally.​

First of all, Youngdo Velvet employees and customers are presented with thoughtful innovation and practical actions for eco-friendliness.

In modern life, where more is thrown away than produced, we are starting a small but strong campaign called the “Amazing Velvet” project, which uses scrap fabrics from production and processing to recreate them into art products that inspire design.

All products produced by Youngdo Velvets Amazing Velvet project are handmade, so all products that consumers purchase are created as unique products with different designs.

All of these products are made as a community work where Youngdo Velvet employees recycle scrap fabric they produce in their spare time.

The time, space, material and spirit through community work together makes us think again of the happiness of the family, the pride of the company, the importance of production work, sharing and hope.

Youngdo Velvets Yeongdo Daum Gallery allows consumers to make creative donations through consumption.

All Jaehyung works have a story, which shows the basic spirit of Youngdo Velvets sharing well.

▲ ​​​Youngdo Velvets Yeongdo Daum Gallery allows consumers to make creative donations through consumption. ©TIN News​

To announce Youngdo Velvets sharing project Amazing Velvet externally, on the evening of August 17th, a A Midsummer Nights Dream, Amazing Velvet party is scheduled to be held at Youngdo Velvet Gallery Youngdo Daum (located in Samdeok-dong, Daegu).

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Inviting experts from the design, art, and cultural industries, Youngdo Velvets sustainable management philosophy and recycling results of remnant fabrics are presented, and everyone wants to practice eco-friendly management.

In this event, Youngdo Velvet s the story of recycled products as Shakespeares play [A Midsummer Nights Dream] and performs a performance using velvet products along with the sweet Mendelssohns music that unfolds on a summer night.

In 1826, 17-year-old Mendelssohn was deeply fascinated by Shakespeares [A Midsummer Nights Dream] and created a wonderful and ecstatic overture to [A Midsummer Nights Dream] centering on the small instruments flute and violin.

Youngdo Velvet has also played a small but powerful “Feast of Velvet” all over the world over the past half century.

Velvet that can be worn even in summer, velvet that can be washed with water, and velvet that does not have any pressure marks... World-renowned designers praised this amazing revolution, saying, "It looks like a fairy is playing."

All products of the ‘Amazing Velvet’ project that attendees purchase on this day are 100% donated to local children’s scholarships, and they plan to show practical actions about the possibility of creative donation through consumption.​

 

▲ All products produced by Youngdo Velvets Amazing Velvet project are handmade, so all products that consumers purchase are created as unique products with different designs. ©TIN News​​​

eco-bobos

It refers to the elite class who regard the environment as a major value and lead an eco-friendly life. It refers to a new group of consumers who take the environment as a symbol of their status and spare no money for the moral value of the environment. It was coined by American columnist David Brooks in 2000 as a combination of eco, which means environment, and bobos, which means bohemian people who enjoy bohemian spiritual freedom.

Velvet Gallery Youngdo Daum

Daum Yeongdo is the worlds first velvet-specialized complex cultural space, with a total floor area of 1300 square meters (about 380 pyeong) on the 1st basement floor and 3 floors above the ground. , Lifestyle products such as furniture, wallpaper, and lights, as well as recycled art products donated by local artists using remnants of fabric and design values, are displayed and sold.

149-87 Samdeok-dong 2-ga, Jung-gu, Daegu    Tel  053-710-3700

  www.youngdodaum.com ​
  
 

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▲ Youngdo Velvet, which has continuously innovated and evolved as a single velvet item in the past half century, entered the information technology industry in the 2010s, developed rubbing cloth, a key material component in LCD panel manufacturing, and is now concentrating its efforts on expanding its global market share. are doing © TIN News​

Youngdo Velvet, a world-class company

Established in 1960, Youngdo Velvet developed velvet fabric for the first time in Korea, laid the foundation for transforming Korea from a velvet importing country to an exporting country, and is a proud world-class company that has leaped to become the worlds No. 1 producer and exporter since 2001. . The worlds finest fashion brands such as Italys Giorgio Armani, Americas Anne Klein, and Talbot, Spains Zara, and Japans Etochu Fashion have been using Yeongdos THREE EAGLE velvet for a long time.

Youngdo Velvet’s leap forward as a world-class product began with a technical partnership with Hasegawa, Japan in 1973. Equipped with the worlds largest facilities capable of producing 8 million yards of velvet products annually in 2005, and the establishment of the Youngdo Velvet Central Research Center, which constantly develops new products such as micro velvet, microfiber velvet, and Tencel velvet, to strengthen competitiveness in the global high-quality market. This was possible because of various technological investments for

Youngdo Velvet, which has continuously innovated and evolved as a single velvet item in the past half century, entered the information technology industry in the 2010s, developed rubbing cloth, a key material component in LCD panel manufacturing, and is now concentrating its efforts on expanding its global market share. are doing

168 Simi-dong, Gumi-si, Gyeongsangbuk-do  TEL 054-472-1771 www.youngdovelvet.com