Youngdo Velvet .. Second leap forward with practicality and aesthetic sense of velvet wallpaper
On July 6th, on the 9th Women Entrepreneurs Day, there is a company that received the Presidential Citation of Honor. Youngdo Velvet Co., Ltd. (CEO Yoo Byung-seon, www.youngvelvet.com), which has been dedicated to producing high-quality velvet for the past 45 years, is the place.
Youngdo Velvet, which is synonymous with high-quality velvet in China rather than domestically, is recognized for its technological prowess, exporting as much as 14 million dollars (KRW 16.8 billion) as velvet products in 2003 alone. The secret of Youngdo Velvets popularity, especially in the Middle East, is its durability and beautiful color. Youngdo Velvet, as a brand of Three Eagle, is recognized not only in the Middle East but also around the world, and is currently exporting to America, Europe, and Japan, including Armani, Escada, Hugo Boss, and May.
As such, Youngdo Velvet, which received attention as a giraffe in the textile industry, had to endure the pain of cutting its bones until last August. In 1997, right before the IMF financial crisis, the company took out a lease from abroad with the goal of building a velvet production plant because the lease payment to be repaid snowballed as the exchange rate skyrocketed. It was thanks to the help of Shinhan Bank that Youngdo Velvet, driven into bankruptcy, was able to survive on its own. In the meantime, Youngdo Velvet opened the way for workouts by highly appreciating the fact that it has world-class technology, such as developing micro velvet fibers that can be washed with water for the first time in Korea and acquiring the highest quality product recognition mark from a global textile inspection center. In addition, CEO Yoo Byung-seon also showed enthusiasm to pay off debt by selling all of his assets, and so on. In particular, Shinhan Bank helped the lease company, which leased the equipment, to recover by writing off its debt. As a result, Youngdo Velvet succeeded in making a comeback and made a second leap by succeeding in early graduation from the workout in August last year.
all. Also, at the end of last year, it was recognized for its contribution to the development of the Korean textile industry and was awarded the Iron Tower Order of Industrial Service Merit from the Ministry of Commerce, Industry and Energy.
Youngdo Velvet, which has had a tumultuous history, recently focused on velvet wallpaper. It is a product using a fabric with soft fiber hairs densely planted on the surface of the fabric, and is gaining sensational popularity in the interior market. In particular, it is evaluated that not only functions but also interior effects have been improved by using the functions of velvet such as sound absorption, heat preservation, insulation, moisture absorption, and abrasion resistance, and Youngdo Textiles own water-based adhesive coating method. This velvet wallpaper can be used as an interior decoration material for art walls, walls, partitions, etc. In addition, it is an interior finishing material that considers health and function with warmth by fiber and temperature and humidity control function by moisture absorption. Velvet wallpaper also exhibits an excellent aesthetic sense in terms of interior. According to the composition of the fabric, the fabric itself has depth and light, so it has various surface textures such as changing every moment according to the movement. Its unique texture can produce various facial expressions, creating a simple and luxurious image by itself even without other surface decorations.
Velvet wallpaper products are largely divided into art wall wallpaper and picture wallpaper, and in case of picture and color specifications, order production is possible. The velvet wallpaper produced by Youngdo Velvet currently holds the first patent right in Korea (0311637), quality system standard certification (ISO 9001-2000, KS K9001-2000) and second-class flame retardant acquisition, and quality from the Korea Yarn & Textile Research Institute (FTTI). Selected as a guaranteed company and certified for technology
Youngdo Velvet, which aims to achieve continuous sales growth through thorough quality control and technology development, is making efforts to differentiate its products as well as adequately respond to changes in the interior market environment in 2005. We plan to accelerate the development of luxurious products through manufacturing, dyeing technology, and panel construction methods that other competitors cannot imitate. In addition, it plans to focus on preoccupying the domestic market by establishing a perfect network in the distribution structure.
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